The Customer Experience Imperative:  Strategies for Relevant Marketing

4 Jan

Welcome to 2016!

The world has become a show-me-you-know-me marketplace. Meaning, if companies want to keep customers happy and loyal they must first prove just how valuable customers are by making every interaction personal and relevant to their needs. The same is true for prospective customers and your database is full of those!

Identifying prospects

Locating prospects within your database offers huge opportunities.

So, how do you reach those prospects in an efficient and effective manner? The best messages are driven by customer insights that enable extremely relevant communications. In other words, the answer is right there in your own patient database. You already know more about your prospective customers than you may think.

Poor data quality may be a common barrier, but there are strategies for optimizing the data you have to reach prospects wherever they are in the customer cycle.

AHAA has examined the basic steps to increasing your marketing efficiency and how to create messaging that truly stands out. This strategy will be discussed at Convention 2016 coming up in February along with a presentation on the tactics and tools we suggest for getting started.

Attendees will be able to:

  • Identify and understand more precisely who your high-value prospects (and customers) are
  • Create customer profiles for select target audiences
  • Improve business results by identifying and segmenting customers and prospects within the database
  • Deliver more personalized and relevant messages to high-value prospects

Join us in February; be ready to face the continuing changes within the hearing healthcare marketplace by meeting the challenges head-on! Register today if you haven’t already, there’s plenty of time to sign up. For more event info go to AHAAconvention.com or to register for the event you can go directly here.

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