Tag Archives: Promotion

Your Newsletter: 30 Informal and Amusing Ideas

18 Dec

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Newsletters keep subscribers informed about your business and brand while building a trusted relationship.  Many companies produce and distribute newsletters either printed or thru email on a consistent basis. While people understand the importance of it, it’s not always easy to come up with content ideas for them.

Content that’s helpful to the subscriber

Your newsletter should contain content that’s valuable to its subscribers. Your newsletter is a way to communicate with your customers and build a relationship, so you don’t want to fill your newsletter with promotional material. However, once in a while it’s okay to add promotional messages.

To help you create customer-focused newsletters no matter how you distribute them, we’ve compiled a list of 30 ideas for your newsletter that you can use to inspire fresh and fun content.  Here are some ideas to get you started:

1. How-to articles

Create content that’s relevant to your audience and helps them accomplish something with step-by-step instructions. Try using content from the list of frequently asked questions your office gets from customers to solve routine challenges.

2. Product maintenance advice

Does your product require maintenance? If so, provide maintenance tips in your newsletter.

3. Top 10 lists

Top 10 lists are popular because they’re easy to read. Create a list of valuable tips, most popular articles on your blog or ideas that refer to your business.

4. Add an infographic

Use online tools to create an infographic for your newsletter. Turn industry numbers into an eye-catching chart, or provide customer satisfaction ratings in a visual way.

5. Roundup

Create a post that offers a roundup of your company’s best blog topics or most popular social posts. It’s a great way to repackage content that already exists.

6. Customer reviews

Collect a few customer reviews on a specific product and share them in your newsletter. Start out by explaining the product, offer a picture of it and show subscribers what others are saying about it.

7. Events

Use your newsletter to invite or remind subscribers about upcoming events.

8. Invitations

Tell customers about events, charity drives and exclusive sales. Create an event on Facebook so guests can RSVP and include the link in your newsletter.

9. Upcoming health fairs or community shows

Planning to attend a health fair or even a local craft show? Share the details in your newsletter. Explain why you’ll be there, what’s new this year, or provide valuable information like the most affordable place to park.

10. Business history

Tell customers a piece of your company’s history. You can add a tidbit in each newsletter, create a timeline or write a longer piece on the company’s anniversary that covers the big milestones.

11. A letter from the owner

Have the owner craft a letter for the newsletter. The letter could thank customers for their support, provide goals for the upcoming year or talk about a new product the company is about to offer. Customers need to hear from those in charge now and then; it helps maintain a trusted relationship.

12. Employee of the week/month/quarter

Pay tribute to a special employee by highlighting him or her in your newsletter. Keep it short and sweet, but provide enough information to show customers that your staff is top-notch. Always include a picture of the employee.

13. Frequently asked questions

What are the top five questions that your staff receives each week? Use the information to create a frequently asked questions post for your newsletter.

14. Updates on changes

If the company has a new boss, a renovation is taking place or the company is changing the way it does something, use your newsletter to update customers.

15. Business video tours

Break out a video camera and provide a short tour of your business for customers to check out in your newsletter.

16. Discuss partnerships

Whether you’re teaming up with a local charity of the business next door, tell customers how the partnership benefits them in your newsletter.

17. Behind-the-scenes photos

Give customers a look behind the scenes by posting pictures of employees moving massive inventory for the holiday season, or a shot of your team stocking shelves.

18. Be Social

You can promote social initiatives in your newsletters too. It’s a great opportunity to cross-promote your business and encourage subscribers to become part of your social family.

19. Tell subscribers about giveaways

Are you giving away something cool on Facebook? Remind your customers about it in your newsletter. Provide participation details and a link to enter.

20. Encourage subscribers to follow you

Add a brief “Follow Us” section to your newsletter that includes all of your social links.

21. Tell subscribers about a social competition

Ask subscribers to submit photos of them using your product, or submit a short essay about a loved one that should be considered for a special prize. Launch the competition in your newsletter and remind subscribers to participate. This creates a wealth of testimonials and positive reviews!

22. A special coupon

Offer a coupon just to your newsletter readers. Provide a coupon code to use online, or a printable coupon that can be used in-store.

23. Mention a new product launch

When you have a new product coming in, tell your customers about it. Build the hype by providing availability, release dates and options like sizes and colors that are available.

24. Refer-a-friend promotion

Allow subscribers to forward your newsletter to a friend, and if they subscribe to your list, send the customers a special thank you (gift, deal or discount) for helping you grow your list.

25. Make a connection to a unique holiday

When an odd holiday rolls around that’s connected to your business, use it to spark a small post in your article. For example, you can can write an article on Senior Citizen’s Day and offer a discount. Here’s a list of odd holidays to use.

26. Cute or wacky photos of your employees

Did your company host a Halloween custom party? Are you hosting an Evening with Santa? If so, use a few of the pictures in your newsletter to give subscribers an “insider’s look.” Be sure to get permission to use the photos first, and use good judgment. Pictures from the 11th hour of the holiday party aren’t a good idea. Don’t overdo this one, it gets old fast!

27. What’s the deal with the weather?

At some point, the crazy weather will impact your area. Consider writing about it and how it impacted your business. Be careful, you don’t want to write about any storms or weather that hurt someone. Instead, stick to interesting weather topics like the lack of snow in cold weather spots.

28. Pictures of pets or mascots

Does your business have a pet or a mascot? Use a picture of your furry creature to liven up your newsletter. Put the company cat in a cute holiday sweater, or give it a birthday crown when the business hits its anniversary. Again, use your best judgment here, be careful not to let the content become the primary focus or a distraction from the important stuff.

29. Digital holiday card

Use online tools to create an e-card. You can create one for the holidays or the company’s birthday. ‘Punchbowl’ offers traditional options or try ‘JibJab’ for something a little more out of the ordinary.

30. Make a pop culture connection

Use pop culture references to spark an article about your company. For example, “5 things the hit show Scandal has taught us about business.” Make a connection to a hot TV show, a celebrity mishap or musical fads.

If you are interested in sending out a newsletter to your database, contact the marketing team to help you get started.

SEO – three little letters with big impact

9 Jul

SEOIncorporating a digital component into your marketing plan is no longer a luxury, it’s a necessity.  In order to stay relevant with your current target audience and your next generation of customers, it’s imperative to have a strong website presence.   And once you have that website presence, it’s just as important for customers to be able to find you online.  That’s where SEO comes in as a strategy that will help drive traffic to your website and customers through your door.

What is SEO?  The acronym SEO stands for Search Engine Optimization.

Why is it important?  Search engines, such as Google and Bing, comb the World Wide Web for content.  It’s important for websites to have lots of industry relevant content ‘baked into’ the pages, files, backend, etc.  Because search engines focus on creating the best possible user experience for consumers, you’ll want to make sure that when consumers are searching for something to do with your industry they see a link to your website.

What does this mean for your website?  Since consumers [or your potential customers] use search engines to help find what they are looking for on the web, you want to make sure they can find your website. When someone inputs a particular keyword phrase into Google [‘hearing devices,’ for example], the search engines navigate through aforementioned content such as documents, pages, files, news, videos and media to find the most relevant results. Then, the search engine ranks their findings in order of perceived usefulness/relevance related back to the search term [in this case’ hearing devices’]. The way that the search engines see it, the more traffic that they see going to that page, the more valuable the information is.

Bottom line is that when someone searches for a term that relates to your industry [hearing devices, hearing health, hearing loss, tinnitus, etc.], you’ll want them to easily find your website on the first page of ‘Google’ results.

So now that you know a little bit about SEO is and why it’s important, how do you optimize your website and start driving online traffic?

The “optimization” part of SEO is the actual strategy that is implemented to drive relevant traffic to your site and as stated before, it’s based on content.  There are numerous techniques on how to go about enhancing your content to attract indexing by search engines [or getting your website to appear on the first page of results]. That’s why it’s crucial to have valuable and relevant content that not only attracts traffic to your site, but possibly new opportunities to your practice.

The following chart shows examples of content that will help your site from an optimization standpoint:

BRANDED CONTENT

NON-BRANDED CONTENT

This is all about you and your practice This is more about the industry that you are in that is not specific to your practice
Examples: History of the practice, mission statement, bios, services, etc. Examples: FAQ’s, case studies, newsletters, blog posts, etc.

Integrating both types of content – Branded and Non-Branded – into your site will help potential customers in your area find you.  Plus, from the consumers’ standpoint, the valuable SEO content also gives your visitors the information that they were seeking, which leads to new opportunities.

In order to stay relevant within the industry, you need to have a strong online presence.  It is imperative to incorporate SEO content into your website to stay competitive in the marketplace.  But you don’t have to go it alone.  You can partner with a digital marketing company that will help create valuable, relevant content that search engines respond to positively, giving your website higher search rankings.

Interested in learning more?  Contact Keara M. Piekanski at kpiekanski@AHAAnet.com to learn more about how SEO fits into your digital marketing strategy.